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Being prolific means having an awareness plan. A metacognitive procedure or mental recipe for perceiving and thinking about the environment around us. A lens for interacting with the world. A plugin for the human operating system. For example: What if you saw everything as edible? What if you dreamed up alternative interpretations for the events you noticed? What if you hypothesized people’s potential relationships with each other? What if…

I once heard a famous comedian reveal that his secret for writing material was, he didn’t write jokes, he wrote moments. And that’s why he’s so prolific. He works modular. In his process, each thought is an uncategorized chunk of creative material. An objective, portable piece content that accumulates and categorizes into its own structure. It’s not a bit or a skit or a story or routine, it’s just…

Sentences are my spiritual currency.  Throughout my week, I’m constantly scouring and learning and reading and inhaling and annotating from any number of newspapers, blogs, online publications, books, articles, songs, art pieces, podcasts, eavesdroppings, random conversations and other sources of inspiration. Turns out, most of these sentences can be organized into about eleven different categories, aka, compartments of life that are meaningful to me. And since I enjoy being a signal tower…

Life is preaching to us all the time. And as creators, people with hypersensitive relationships to the world, we have a responsibility to make the word become flesh. Because all we need is one idea, one thought, one image, one metaphor, one sentence, one poetic turn of a phrase, which we feel deep in their bones and can’t wait to share with the world, and we’ll make a meal…

Timing isn’t everything, it’s the only thing. And the great creative discipline is simply knowing what season it is. And that means much more than the changing of the leaves or the melting of the snow or setting your clocks back an hour. The word “season” actually comes from the French saison, which means, “the right moment, the appropriate time.” And our job as communicators, people whose work involves creating…

The flow of creativity is the constant. The feelings of the creator are the variable.                                                    And if you seek to consistently generate compelling messages and work on a prolific scale as a communicator, you need better constants. Muscles to count on, places to return to, rituals to abide by, people to confide in, rocks to anchor to, practices to rely on, structures to lean against, these routines become the…

What you’re creating isn’t as important aswhyyou’re creating it. That’s what drives prolificacy. And the secret is, once you identify the running imperative that drives your creative behavior, the nobility behind your work and the posture with which you approach your art, the what will make a habit of present itself. When I started preproduction on my first documentary, my videographer asked about the vision for the film. Having…

Sentences are my spiritual currency.  Throughout my week, I’m constantly scouring and learning and reading and inhaling and annotating from any number of newspapers, blogs, online publications, books, articles, songs, art pieces, podcasts, eavesdroppings, random conversations and other sources of inspiration. Turns out, most of these sentences can be organized into about eleven different categories, aka, compartments of life that are meaningful to me. And since I enjoy being a signal tower…

My TEDx Talk is now live! Recorded at the famous Sheldon Theater in St. Louis, Scott Ginsberg tells the story of how he built an iconic brand, a profitable business and a fourteen year career out of wearing a nametag everyday. To watch the movie on TEDx, click here. To see pictures from the event, click here.  To download Scott’s original slide deck, click here. To book Scott to speak at your…

“What are you looking to do here?” I think that’s a trick question. And I’m not so presumptive to try and answer it with the limited information that I have about you and your organization. So instead of telling you what I want to do, let me show you who I am. Let me to take you on a guided tour of my history, my engine, my values, my…