Years ago, I started keeping an innovation log. A ongoing database of ideas for products, services, inventions, businesses, organizations and other types of media. Fleshing out new ideas that could potentially improve humanity and save money and deliver joy to people who need it most.
One insight I’ve uncovered in this process is, behind every moment of unhappiness, anxiety, loneliness, frustration, anger, inconvenience and confusion, is a new innovation waiting to be born. And so, that’s what I look for. It’s my favorite part of the process. Scouring message boards and product reviews and customer complaints to find those moments. Those insider signals. Those tiny details that trigger a whole world, act as shorthand for a shared culture and capture where certain people have landed.
Over time, this innovation log turned into a series of blog posts, which evolved into a series of corporate workshops, which inspired me to develop parody commercial spots for each product, which gave me the idea for a gameshow.
Then a party card game, and also a book.