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[ View the infographic! ] “Everyone should wear nametags, all the time, everywhere, forever.” That’s my thesis, philosophy, dangerous idea and theory of the universe. My name is Scott, and I’ve been wearing a nametag for past four thousand days. And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen…

Everything that comes out seems to be a sequel, a prequel, a remake, a revisit, a reboot or a reinterpretation of another artist’s work. Which is fine if we want to ship easy, predictable safe projects that appease our corporate masters and their incessant pressure to create fail proof work. But there are no cover bands in the rock and roll hall of fame. And if we want to…

[ View the infographic! ] “Everyone should wear nametags, all the time, everywhere, forever.” That’s my thesis, philosophy, dangerous idea and theory of the universe. My name is Scott, and I’ve been wearing a nametag for past four thousand days. And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen…

A few years back, I wrote a post about sugar packets. At the time, Equal launched a campaign that printed clever slogans like “Ban the bland,” “In taste we trust,” and “Power to the packet,” on their packaging. They transformed an ordinary confection into a mini billboard. I still have the packets to this day. Better yet, my article was reprinted on dozens of popular blogs within hours of…

My friend Bill is a chiropractor. In the past five years, he’s sent over one hundred of his patients to the yoga studio down the street from his clinic, where he is also a student himself. The other day his assistant yelled at him for sending too much business away. He feared Bill’s patients would fall in love with yoga and never come back for another adjustment again. But…

I get hatemail. For wearing a nametag. To make people friendlier. I’ve had people start fights with me. For wearing a nametag. To make people friendlier I’ve received death threats. For wearing a nametag. To make people friendlier And only from men, too. I don’t understand this. Is it resentment? Jealousy? Animosity? Does a sticker threaten their sense of self? Oh well. Better to be hated for who you…

Next year is going to be the best ever for your business. But only if you enhance your company’s usage of the following three words: Knowledge, reassurance and conversations. Straight from my regular column on American Express Open Forum, consider these ideas: 1. Knowledge. The tendency is to hoard knowledge is a seductive one. It makes us harder to replace, enables greater leverage, increases promotability and gives us a…

I published my first book when I was twenty-two. There was no plan. No marketing strategy. No publicity campaign. No social media push. No finely orchestrated plan in perfect alignment with my personal vision statement and life purpose. I just handed out copies to every single person I knew. With one catch: Every copy of the book came with two free nametags. One for you, one for a friend….

LET ME ASK YA THIS… What’s your act? LET ME SUGGEST THIS… For the list called, “71 Things Customers Don’t Want to Hear You Say,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Publisher, Artist, Mentor [email protected] Never the same speech twice. Now booking for 2011-2012! Watch The Nametag Guy in action…

Screens are fine. But we can’t solely filter our lives through pixels. Not if we want those lives to matter. Face-to-face is making a comeback. Which doesn’t mean information is irrelevant. It’s just that contact offers an unquantifiable humanness that content can’t provide. Only face-to-face can you truly learn who you are. Only face-to-face can you truly discover how the world works. Only face-to-face can you truly resonate with…