The Nametag Manifesto - Chapter 4: The End of Human Commoditization

January 05, 2012 9:22 AM

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“Everyone should wear nametags, all the time, everywhere, forever.”

That’s my thesis, philosophy, dangerous idea and theory of the universe.

My name is Scott, and I’ve been wearing a nametag for past four thousand days.

And after traveling to hundreds of cities, a dozen countries, four continents, meeting tens of thousands of people, constant experimentation and observation, building a enterprise and writing a dozen books in the process, I believe, with all my heart, that the societal implications of wearing nametags could change everything.

This is my manifesto:

4. The End of Human Commoditization
If everybody wears nametags, it’s impossible to put each other into boxes.

We no longer have to address each other by a label, job, condition, color, ethnicity or role. We simply say the name and honor the truth instead of degenerating into depersonalization. We unite through personhood, not position or preference.
Nametags enable a greater sense of comfort, connection and humanity in our relationships. They remind us to treat people like people. They enable us to make a name for ourselves before anyone else gets a chance to.

Our answer to the question, “What do you see when you see people?” has changed forever. Now, we see humanity before statistics, personality before position and individuality before industry. We stop viewing certain people as a separate category of people, and start seeing everybody as a member of the same family.

They’re humans, just like us. In fact, they are us. And we are them.

If everybody wears nametags, no more judgmentalism, no more hierarchy and no more robbing people of their humanity.

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You are now ready for chapter five.

You can read The Nametag Manifesto, in full, for free, right now, here.

LET ME ASK YA THIS…
What’s your manifesto?

LET ME SUGGEST THIS…
For the list called, “10 Ways to Help Your Customers Know You,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor
[email protected]

Never the same speech twice.