Let me give that no thought.

January 06, 2012 9:40 AM

We shouldn’t have to talk ourselves into opportunities.

It’s more exciting to just say yes, and then ask what it is.

That’s how I’ve run my business since day one: I don’t have a target market, a positioning statement or an elevator speech. Instead, I make myself highly yessable by positioning myself as a resource who does a lot of different things for a lot of different clients through a lot of different media.

Some commission me for writing projects. Others book me a speaker or on-camera talent. Many retain me as a mentor. Plenty hire me as a content provider. And others bring me in as a strategic planner or small group facilitator. It all depends what the client’s needs are.Either way, when an opportunity for new work comes in, my gut response is to say:

“Let me give that no thought.”

And I don’t see this approach as spreading myself too thin, becoming a jack-of-all-trades or lacking focus. In fact, it’s the exact opposite.

Instead of telling people how to consume my work, I let them target me. Instead of demanding that people come do my thing my way, I meet them more than halfway. And instead being stringent about what I do, I just focus on who I am, and let the marketplace fill in the blanks.

Just seems smarter.

LET ME ASK YA THIS…
What are you afraid to say yes to?

LET ME SUGGEST THIS…
For the list called, “8 Ways to Out Give Your Competition,” send an email to me, and you win the list for free!

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Scott Ginsberg
That Guy with the Nametag
Writing, Publishing, Performing, Consulting
[email protected]

Never the same speech twice.