Blog

In 1999, Seth Godin wrote a book called Permission Marketing. In addition to selling the book on Amazon, Seth also offered it as a downloadable ebook … for free. The ENTIRE book. For nothing. A publishing first! Not only did millions of people download it… Not only did millions of people tell their friends about it… But millions of people also BOUGHT Seth’s book too. And it would later…

Great success comes from great thinking. Which means you must surround yourself with great thinkers. In person. On the phone. Through books Via the Internet. Your challenge is to expose yourself TO and constantly learn FROM as many great thinkers as possible. The following list takes you through many of my favorite thinkers and the various paradigm-changing ideas and thinking patterns I gleaned from them. Some are mentors. Some…

If you’re self-employed like me, wall motivation decorations can do you some good. To keep yourself on point. To keep yourself motivated. To keep yourself accountable. Ever since I was a kid, I’ve been obsessed with wall decorations. From my house growing up to my college apartments to my present office, “no white space” has always been my motto. (I learned everything from my big brother Steve.) I even…

“So, Scott, what’s your marketing plan?” It was the first time anyone ever asked me that question. “Um…yeah. I have no idea,” I laughed. Maybe because I didn’t realize I needed one. Maybe because I wasn’t big on writing out long, detailed plans. Maybe because I just wanted to get my company started, rather then waste time planning. Either way, I was inspired to give that question some serious…

One of my favorite books on creative thinking is How to Think Like Leonardo da Vinci, by Michael Gelb. It suggests making a list of 100 questions. About business. About life. About anything! (According to Gelb, the best questions will come towards the end.) It sounded liked a neat exercise. So I tried it a few weeks ago. And I came up with a few good ones: #45: Do…

People rarely get mad at a speaker for going short. People rarely get mad at a writer for keeping it short. People rarely get mad at a businessperson who was too easy to reach. People rarely get mad at a businessperson who gave too much value first. People rarely get mad at a boss who listened too much. People rarely get mad at a blogger for giving away too…

The other day I got a phone call from a guy who wanted me to join his association. He made a strong case: reasonable dues, good people, great networking. When he asked for the sale (or in this case, the membership), I paused for a few seconds before responding. “Mark, my policy about saying no is, ‘I don’t say it enough.’ So, for that reason alone, my answer to…

So, today is my 483rd blog post. Do you know what that means? 483 hits on Google 483 (more) hits on Google than someone who DOESN’T blog 483 press releases (but better) 483 instances of delivering value 483 reinforcements of my brand 483 ideas for future speeches and products 483 validations of my expertise 483 expansions of my expertise 483 reasons for the media to inquire 483 opportunities to…

I don’t claim to be the greatest writer in the world. But I’m definitely better than I used to be. And ultimately, that’s all that really matters. Here are a few things I’ve learned over the years… 1. Don’t plan; just write. 2. Write something every single day. 3. Share your writing with others. Blog it. Do it anonymously if you have to. Let the world be your editor….

Think back to September 2004. It’s the height of the Napter-Metallica-Filesharing craze. And Green Day decides to make music history by becoming the first ever musical artist to sell blank albums. That’s right. Hordes of fans were buying thousands of Green Day CD’s with no music on them! Were they crazy?! Not even. For the sake of taking a different approach in dealing with music downloading – legal or…