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AUTHOR. Scott is the author of thirty books on approachability, marketing, branding, leadership, creativity and business strategy. Download all of them right now, for free here. SPEAKER. Scott travels around the world to deliver presentations, breakout sessions, keynote speeches and seminars to tens of thousands of people each year. Companies and organizations worldwide have been successfully implementing his programs on approachability since 2003. DIVERSE CLIENTELE. Since 2003, Scott has…

So, you want to build a brand, huh? Well, you’re in luck! Because there’s good news, and REALLY good news… THE GOOD NEWS: it doesn’t take much money. Don’t be fooled by headlines like, “Coca-Cola spends 10 million dollars on new 30 second spot!” or “Nike takes out front page ad for $20,000!” You’re an entrepreneur. That stuff doesn’t apply to you. (Actually, even if you’re NOT an entrepreneur,…

I loathe the word “shtick.” For that reason, I did some research to figure out what the word really means. And I discovered two facts: 1. The word shtick is defined as “A characteristic attribute, talent, gimmick or trait that is helpful in securing recognition or attention.” 2. The word shtick is derived from the Yiddish term shtik, which means “piece or routine.” Your “thing.” Your “hook.” Your shtick….

In the 2003 film The Life of David Gale, there’s a great scene where Kevin Spacey and Laura Linney are debating Capital Punishment: LL: “And almost-martyrs don’t count.” KS: “Got it.” LL: “So, keep it rational.” KS: “Mm-hmm…” LL: “And stop that!” KS: “What?” LL: “Active listening. I hate active listeners. I feel like they’re too busy pretending to listen to actually hear what I’m saying.” KS: “I can…

My new hommie, John Jantsch, is a veteran marketing coach, award winning blogger and the author of Duct Tape Marketing. His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006. (Gosh. Get some credentials, would ya?) Just kidding…

GREAT NEWS! I just finished recording a four-part podcast about personal brilliance with my buckeye bud Jim Canterucci. The first episode, “Up Close and Practical, Part 1” is available here! Over the next month, Jim will be releasing all four episodes. Each podcast addresses a specific attribute of personal brilliance. Here’s a schedule/outline of what we’re going to cover: Episode 1: Awareness – May 6 *How a simple idea…

So, what would you like to talk about? *Speaking gigs *Renting Scott’s brain *Training/e-learning programs *Reprinting articles or blog posts *Purchasing books (corporate discounts available!) Drop Scott a line here! HELLO, my name is Scott! 7563 Oxford Drive #2 South St. Louis, MO 63105Office: 314/256-1800 Cell: 314/374-3397 scott@hellomynameisscott.com AIM Screen Name: ginnyjoe14 Google Talk ID: hellomynameisscott

People make mental notes. Notes that indicate whether or not they like you. Notes that indicate whether or not they should do business with you. Notes that indicate whether or not they should refer their friends to you. And if you read Blink, you learned that people make these mental notes quickly. Like, within a few seconds. (Yikes!) These “people,” represent a certain pool of individuals. Customers, prospects and…

1. Eliminate the following sentences from your vocabulary: *But I’ve never been creative! *I’m a left-brain person… *Creativity doesn’t run in my family! *I work in a job that doesn’t require creativity… Sure, they may be true. But they’re blocking your creativity! One of the first steps to enhancing creativity is changing your attitude. Eliminating negative past programming. Removing counterproductive thoughts that obstruct creative thinking. 2. The moment you…

Growing bigger ears isn’t just about listening. It’s also about NOT listening. Not listening to the wrong kinds of people, that is. After all, the word “bigger” also means “more mature.” So, I did a fun little Google search and came up with (yet another) one of my lists: 100 People (not) to Listen To 1. Don’t listen to people who … have no idea what the hell they’re…