Blog
Keeping Your Career In Permanent Beta
Reinventing yourself isn’t about changing everything. It’s about springing yourself past a frontier and letting the constellation of your identity expand so you can see the beginning of a different and more courageous dream. It’s about letting go of everything you’ve tried and built and accomplished and accumulated so far, except for the person you’ve become, and using that as the raw material for whatever comes next. It’s about…
Fear Not Innovation
I’ve been an inventor my whole life. Making things has always been the most natural way for me to engage with the world. When I get up in the morning, there’s this mechanism inside me that wonders what I’m supposed to make next. And it’s relentless. Like the junkie who walks thirty miles to get twenty dollars, the mechanism doesn’t shut up until it finally gets its daily fix….
How Deaf The World Really Is
If your idea is everywhere, you win. The hard part is, millions of people around the world are trying to make their ideas more popular than yours. And with the exception of the few that hit a run of dumb luck, most of the ideas you want to spread, won’t. Most of your marketing attempts are reminders of just how deaf the world really is. Even the big guys,…
Prove That You Care About The Whole Self
We don’t need scare tactics, we need care tactics. Organizations brave enough to interact and connect with customers holistically, in a way that actually engages the whole self, and not just the small part of it the company finds interesting and important. The perfect venue for this type of innovation is your company’s signup process. What if registering for your product involved much more than simply submitting your name,…
You Can Only Do The Dishes So Many Times
Twelve million of us are unemployed. And in addition to the obvious downsides of financial hardship, fear of the future, loss of control, boredom, lack of momentum, feelings of humiliation, decline in motivation and lack of human contact, perhaps the hardest part about looking for work is the devastating affect it has on the human psyche. Offices are where we do some of our most important existing. Work informs…
How Are You Connecting The Disconnected?
Loneliness is a permanent feature of the human condition. If you can find a way to remind customers that they’re not alone, that they’re not the only ones having an experience, and that the roller coaster isn’t as scary when you have other people to scream with, it will be hard to keep your name a secret. Connecticut Working Moms wants the members of their community to feel more…
With Tears Dropping Like Stars
Every couple needs a common enemy. Some force to fight against together, some adversity to triumph over together, some experience, that’s bigger and stronger than the couple itself, that forces them to stand at each other’s shoulders, and with tears dropping like stars, bring their collective will to bear. Whether it’s moving across the country, starting a business together, having children, fighting illness or grieving the loss of a…
Can Your Company Bend Time?
Wait time is the single most important factor in customer satisfaction. And yet, it seems no matter how fast we work, how hard we try, how much we promise, how big we smile, how friendly we act and far we reach, customers always find ways to complain about how long it’s taking. So if we can’t make more time, why not try to bend it? We can change the…
It’s Time For Men To Woman Up
The universal archetype of mainstream masculinity is over. And it’s time for men to woman up. After all, we live in a post industrial, high touch, high context, service economy that rewards openness, intimacy, emotional intelligence, communication, focus, patience, listening and relationship building. And considering women do all of those things better than men, I think it’s time men finally got over themselves and crossed a few gender lines….
Transactions Are Becoming Social Objects
A receipt is a written acknowledgment that money has been collected for the purchase of goods or service. And originally, the function of the receipt was largely managerial. After a sale was made, the receipt established time of customer arrival, kept record of the inventory, enhanced fraud protection, helped reconciled financial statements and stopped employees from pilfering company profits. But that was over a hundred years ago. Now, the…