The Art of Choreographing Attention

It’s not a nametag, it’s a magic trick.

Think about it. In the past thirteen years, I built a
successful publishing and consulting enterprise out of nothing. Nothing. I authored dozens of books, did
hundreds of interviews, published thousands of articles and got paid big money
by big companies to travel around the world and share my story with millions of
people, despite having no job experience, no resume, no credentials, and no
legitimate expertise whatsoever.

And I can honestly say that, at any given point, I never knew
what I was doing.

But nobody noticed. They were too busy looking at the
nametag.

That’s magic. It’s the art of choreographing attention.

It’s not about deceiving people, it’s about distracting
them. It’s not about duping the audience, it’s about misdirecting them. It’s
not about dishonesty, it’s about capturing people’s imagination through
selective perception. It’s not about sneaking up on people, it’s about transforming
them through the power of the unexpected. And it’s not about manipulating
people, it’s about wielding power through the advantage of being
underestimated.

Master that, and you can get away with anything.