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Tronvig Group is a full service marketing agency in the business of helping museums, arts organizations, non-profits, service and retail businesses do better at doing good. I sat down with James Heaton, Creative Director, and posed three crucial questions about belonging: 1. Good brands are bought, but great brands are joined. Why do you think your employees join yours? Everyone has a voice. We always ask why, not just…

I have extensive training in narrow thinking. Assuming everybody thinks like me, making decisions from a limited perspective, refusing to let go of processes that have been good to me, throwing around the word forever like it’s a nerf ball, killing myself trying to accomplish outdated goals, backing away from perceived negatives, leaning my ladder against the wrong wall, believing that just because somebody kissed me once means that…

Big Duck is a Brooklyn agency that works exclusively with nonprofits to help raise money and increase visibility. I sat down with principal Sarah Durham and posed three crucial questions about belonging:  1. Good brands are bought, but great brands are joined. Why do you think your employees join yours? Big Duck works exclusively with nonprofits, so the people who want to work here are usually do-gooders with a…

We can never take away someone’s joy. If doing something fills somebody’s spirit, captures her imagination and makes her feel useful and important — and isn’t negatively affecting the world — than we have no right to stand in their way. We have no right to block their path of joy. To do so insults their heart’s desire and robs them of their humanity. If somebody wants to spend…

Free Association is a boutique digital agency in Brooklyn that partners with brands to deliver world-class digital experiences. They’re human friendly and they’re in the business of delivering experiences, not things. I sat down with Michael Piliero, Creative Director, and posed three crucial questions about belonging. 1. Good brands are bought, but great brands are joined. Why do you think your employees join yours? It’s a confluence of factors. First,…

Our species spends a lot of money trying to buy happiness. And a lot of the time, it works. For a little while. But if nothing is ever wrong – something is probably wrong. Suffering is underrated. It’s a healthy, human reality. It’s an essential part of the life experience. And if we’re trying to scrub our world clean of it, we’ll never grow. We’ll never reach our full…

We rarely get what we signed up for. We tend to come for one thing and end up walking away with another. But sometimes the best road to being reached is the one we don’t see signs for. Expectation doesn’t always work to our advantage. In order to find that tiny little thing that’s so big we can’t live without it, it’s helpful if our guard is down. Surprise…

Ready Set Rocket creates ideas, nurtures them, proves them and puts them into action. They never stop making good ideas better. I sat down with Melissa Silvers, their creative director, and posed three crucial questions about belonging: 1. Good brands are bought, but great brands are joined. Why do you think employees join yours? Most people join a company for basic needs like salary and benefits – and we…

You’ve chosen an uncertain path. You’ve adopted an inconvenient lifestyle. You’ve embarked upon an unconventional journey. You’ve felt the voice inside you growing more urgent. You’ve committed yourself enough so you can’t turn back. IN SHORT: You’ve decided to play for keeps. This is the critical crossroads – the emotional turning point – in the life of every young artist. And I’ve been there myself. From my latest book,…

Putting our heart into it isn’t enough. That’s merely the price of admission. To keep the momentum going, to keep the resistance away and to keep the goal in sight, we have to put our back into it. Real, physical exertion. Sweat equity. Elbow grease. Getting up earlier than we need, staying up later than we want, and aching every moment in between. That’s what life requires of us….