The Belonging Sessions 011: Bobby Emamian of Prolific Interactive

Prolific Interactive is a Brooklyn agency that loves crazy,
creative minds with an interest in mobile strategy, design and development. 

sat down with their Co-Founder and CEO, Bobby Emamian and posed three crucial
questions about belonging: 

1.Good brands are bought, but great brands are joined. Why do you
think your employees join yours?

At the root of our culture, we solve problems together. We go to
battle together. And we all bring a different angle to the table. Many of
our employees have a sports background, so there’s this want and need to help
the team. At the end of the day, the passion and determination gets
everyone fired up. When a lot of people in the room are doing things for
the right reasons, it’s an absolute joy to walk in the morning.

2.The great workplaces of the world have soul. What do you do to
humanize your culture?

Monday morning meetings are an awesome time for our company. We do a word of
the week that’s connected to whatever theme is most important. Whether
it’s growing or closing or launching, it’s a fun way to share and
compare, to get the week started. We also have something we call Prolific
Court. You can fine people a quarter to two dollars depending on the
‘offense’. For example, going home with the bathroom key in your pocket,
leaving the AC on at the end of the night, or getting a beer for yourself and
not asking if anyone else would like one, are all ‘offenses’.
This keeps everyone on their toes and accountable, and the
money always goes towards a company event. Lastly, the same
attitude applies to our brainstorming. There are no
limitations or boundaries to our thinking. And that allows for a
comfortable, human atmosphere.

3.Belonging is a basic human craving. How do you remind employees
that they’ve found a home?

Our culture makes people feel like they belong and have found a home, but
just to remind them, we have a company Seamless account. If you come
early or stay late, we buy you breakfast or dinner. We have beer
stocked up, video games, sporting equipment and a few televisions. People are
constantly collaborating, chatting and hanging out.  And the
collaboration, lending a hand to each other, makes it feel like a
family. We succeed together and we fail together.  And as long as we
stick together, we grow and create the best products out there.

Thanks Bobby! Learn more about Prolific here


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