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We don’t need scare tactics, we need care tactics. Organizations brave enough to interact and connect with customers holistically, in a way that actually engages the whole self, and not just the small part of it the company finds interesting and important. The perfect venue for this type of innovation is your company’s signup process. What if registering for your product involved much more than simply submitting your name,…

Twelve million of us are unemployed. And in addition to the obvious downsides of financial hardship, fear of the future, loss of control, boredom, lack of momentum, feelings of humiliation, decline in motivation and lack of human contact, perhaps the hardest part about looking for work is the devastating affect it has on the human psyche. Offices are where we do some of our most important existing. Work informs…

Loneliness is a permanent feature of the human condition. If you can find a way to remind customers that they’re not alone, that they’re not the only ones having an experience, and that the roller coaster isn’t as scary when you have other people to scream with, it will be hard to keep your name a secret. Connecticut Working Moms wants the members of their community to feel more…

Every couple needs a common enemy. Some force to fight against together, some adversity to triumph over together, some experience, that’s bigger and stronger than the couple itself, that forces them to stand at each other’s shoulders, and with tears dropping like stars, bring their collective will to bear. Whether it’s moving across the country, starting a business together, having children, fighting illness or grieving the loss of a…

Wait time is the single most important factor in customer satisfaction. And yet, it seems no matter how fast we work, how hard we try, how much we promise, how big we smile, how friendly we act and far we reach, customers always find ways to complain about how long it’s taking. So if we can’t make more time, why not try to bend it? We can change the…

The universal archetype of mainstream masculinity is over. And it’s time for men to woman up. After all, we live in a post industrial, high touch, high context, service economy that rewards openness, intimacy, emotional intelligence, communication, focus, patience, listening and relationship building. And considering women do all of those things better than men, I think it’s time men finally got over themselves and crossed a few gender lines….

A receipt is a written acknowledgment that money has been collected for the purchase of goods or service. And originally, the function of the receipt was largely managerial. After a sale was made, the receipt established time of customer arrival, kept record of the inventory, enhanced fraud protection, helped reconciled financial statements and stopped employees from pilfering company profits. But that was over a hundred years ago. Now, the…

The secret to creating value is answering one question, honestly and deeply. Why do I do what I do? Once we know that, anything is possible. Once we dig down through the many levels of why and find a way to activate our own internal generators, there’s no reason we can’t make a contribution wherever we go. As human beings, each of us is motivated by a small collection…

Ideas don’t sell themselves. If you’re lucky enough to get a meeting with someone who can say yes to you, be ready to present more than just another high concept pitch. After all, single assets in isolation don’t have much value. But when you come through the door with an arsenal of weapons, your ideas will be very hard to resist. Try a few of these. Research is the…

Entrepreneurs secretly want to lose it all. To burn everything down, salt the earth and see if we can do it again. To throw a curveball and test how much faith we have in ourselves. To start from scratch, letting go of everything we’ve tried and built and accomplished, except for the person we’ve become, recognize that we are the only thing we have to offer, and reinvest that…