How Does Your Brand Deliver Texture?

People are yearning for texture.

When we deliver things that are tactile and usable in the
everyday world, they’re satisfying in a way that pure pixels are not. And in the battle of bits
versus atoms, in our hyper accelerated culture where we all hunger for life
beyond the screen, anything we can do to promise people a moment of slowing
down is worthwhile.

Firecracker
is the master of texture. They’re a letterpress printer and design studio that
makes cards, posters, tags, books, pamphlets, brandtags and a ton of other
works of utmost artistry.

What’s
astounding is, it’s all done by hand. They combine antique printing technology
with new thinking to design and produce objects that people enjoy seeing and
feeling. Even though they used computer design software to conceive ideas, they
still carve the woodblocks and do the printing by hand.

And
when customers walk in their store, not only is it hard not to slow down and
touch everything they see, it’s even harder not to take out their wallets and
buy everything they touch.

That’s
texture.

Physical is starting to earn
as much traction as digital, because it breaks through the screen and comes
through the door.