The freemium model is finally working.
Give the product away to your tribe for free, let them use
it until they’re blue in the face, then, once they realize the value of
the product – and the increasingly important role it plays in their lives – you
make money via micro transactions along the way like upgrades, paid
subscriptions, cheat codes, level walkthoughs, feature unlocks, removing ad
content, premium versions, more space, complementary products, technical
support and connecting lonely users at live events.
Piece of cake.
But first, it all starts with making the free product great
enough that everybody will take it and use it forever. That’s the big secret of
technology, it’s not about what the product can do, but how enjoyable it is to use.
Because if you can make something people enjoy using,
they’ll use it more. And once you skyrocket the number of people aching to
stay, eventually, enough of those people will be willing to to pay.
In the words of Phil Libin, “The easiest way to get a
million people to pay for non scarcity product is to make a hundred million
people fall in love with it.”