Make Your Product a Stage for Customers to Stand On

It’s not a product, it’s a platform.

When your brand builds something that makes people famous,
recognized and part of something cool that matters to them, they will love you
forever.

Threadless
is the perfect example. They reward their designers with significant financial
prizes, public kudos and coveted community awards. And as a result, their users
are the most engaged in the world, their shirts are the most amazing in the
world and their brand is the most beloved in the world.

How is your product a stage for customers to stand on?