Ideas are free, execution is priceless.

ConEdison, one of the largest energy companies in the country, recently launched a sustainability initiative that’s quite the turn on. Residents in family households within eligible neighborhoods can schedule to receive a free lightbulb installation that reduces lighting related energy costs by up to ninety percent. Customers simply schedule their installation, and then a representative contacts them to confirm the date and time of their appointment. Within days, they’ll…

Here’s the type of online review that breaks my heart: They can afford not to care. Have you ever been a customer at this kind of establishment? Whether it’s a retail shop, boutique hotel or large apathetic global monolith, few things make people feel more frustrated and helpless than dealing with a business that’s in some kind of monopoly position.  Because for whatever reason, that company is not incentivized…

Here’s a common reaction people have to my social experiment. You’ve been wearing a nametag every day for twenty years? I don’t think I’ve done anything for twenty years. It always gives me a good laugh, since it’s patently absurd that over half of my life has been lived as a labeled man. But you have to admit, that’s one hell of a run. And in fact, streak psychology…

Do you love food, but don’t like waiting around for it to cook? Omni, the outdoor appliance company, recently launched an amazing portable pizza oven. It’s capable of heating up to nine hundred degrees, almost double the capability of conventional ovens. With its revolutionary gas powered technology, this appliance can cook a small neopolitan pizza in sixty seconds. Only sixty seconds! This is great news for the restaurant world….

My mentor used to joke that he was going to write a personal development book that only contained one sentence. You know what you need to do, you just need to do it. Guaranteed to become a bestseller by the holidays. But looking back, his insight might have been inaccurate. Because for so many of us, myself included, the issue isn’t a matter of knowing or not knowing. The…