Ideas are free, execution is priceless.

Phenomenology is the study of consciousness. How things appear in our own subjective, direct experience. Husserl, the founding father of this discipline, said that the number one job of the phenomenologist is to describe. To denote any ordinary thing or object or event as it presents itself to our experience, rather than as it may or may not be in reality. What’s beautiful about this philosophy is, it’s wildly…

Motivation doesn’t happen to us, it happens in us. Which means the question we should ask ourselves is, what is the cost of inaction? After all, if the pain of staying the same doesn’t outweigh the pain of change, then we will never create a strong enough reason to motivate ourselves. It’s the simple calculus of human motivation. People rarely do anything about their pain until it gets to…

Not all business is good business. Firing clients is a healthy practice for any company that wants to grow. But it should be done for the right reasons. Like when there’s too big a gap between the client needs and the firm’s abilities. Then it makes sense to part ways amicably. Or when the client is no longer lucrative for your business. Time to move on. Or maybe the client…

Caltech scientists recently did the impossible. Researchers were able to generate a ring of plasma in midair using only a stream of high pressured water and a crystal plate. The charge was thinner than human hair and was blasted from a nozzle that struck at about one thousand feet per second. They literally captured lightning in a bottle. Wow, isn’t that amazing? What we thought was just an old…

End times are not a matter of if, but when. And the moment god chimes the armageddon bell, you need a way to protect the future of those left behind. That’s why my new business idea is to launch an eschatological insurance company that will send policy holders notifications in the event of the rapture. If you are non responsive, our agents will deploy an end times care team…