Potential customers, fans, friends, family members, audience members, readers of your material, website visitors, and pretty much anyone else that comes into contact with your business needs to know three things.
This is what I call “The Triple D Factor.” (And no, it has nothing to do with Dolly Parton.)
PEOPLE NEED TO KNOW WHAT YOU:
i. DO – for a living, as a professional, for companies, for customers. So, is your positioning statement clearly defined and posted where everyone can see it? And if a stranger asks your aunt Patty what you do for a living, will she do your business justice?
ii. DOING – right now, current news and projects, upcoming events. Do you have a calendar, rss feed or “upcoming events” section of your website and ezine? Are people anticipating your arrival?
iii. DONE – past clients, past successes, whom you worked with, how you helped them. How many testimonials do you have?
DO, DOING, DONE. Triple D’s. Got it? Good.
Happy Thanksgiving everybody! See ya next week.
LET ME ASK YA THIS…
How do you use the Triple D Factor?
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Author/Speaker/That Guy with the Nametag