Digital Used To Be A Thing, Now It Flows Through All Things

My from POKE said it best:

“Digital used to be a thing, now
it flows through all things.”

Every
product is a media experience, every idea has interactivity built into
it, every business is an online business, every company is a technology
company, every website is a broadcast platform, every blog is a distribution
channel, every brand is a media concern, every phone is a computer, every customer
is a reporter, every program is an app and every device has a web connection.

The implications of this trend are massive, from the shift
in the balance of power to the elimination of barriers to entry to the
criminally low cost of doing business.

But what excites me most about the digital revolution is, is
that for those of us who know how to talk to people with our mouths, for those
of us who remember why it matters to show up in person, for those of us who
build things with our hands that people can touch, and for those of us who are
endowed with human interaction as their superpower, analog is more important
than ever.

Face to face isn’t making a comeback, it’s already here.