Can You Afford Not To Care?

Some businesspeople are afraid to act like people.

Especially owners who are often terminally certain,
unwilling to admit wrongdoing and allergic to apology. And because they’ve been
around for thirty years, they never listen to anybody because the company has
enough customers where they can afford not to care.

Why personally respond to negative online reviews in a
manner that blows people away and creates new customers for life? Why use
social media as a listening platform, view complaints as gifts and turn
feedback into inspiration? And why admit you’ve outgrown some of your
beliefs, upgrade your attitude and rebuild your understanding of yourself?

I’ll tell you why.

Because that would mean changing, and changing means
admitting you were wrong.

If we plan to move forward as human beings, we can’t be
afraid to be human beings. That means being wrong, imperfect, vulnerable and
real. Not authentic or transparent or whatever other bullshit corporate
buzzword rules the day.

Human. People. Our native posture. The one that got us into
business in the first place.