Do a great job and wait for the phone to ring is a broken business model.
It’s complacent, passive and largely unsustainable. And unless you’re
incredibly famous, independently wealthy or impossibly lucky, you need to find
a strategy that provides surer footing. Otherwise your name will disappear.
Not knowing any better, I actually tried this broken model for a while. And
although I found moderate success, I knew I had to make a change or risk
falling off the radar.
So I made a decision.
Instead of sitting in the office, waiting for the phone to ring, I stay in
motion. I keep creating art, keep sticking myself out there and keep making a
difference, every day. That way, when the phone does ring, it’s a surprise. I
actually have to reach back to answer it.
That’s the greatest feeling in world. When new opportunities find you through
the attraction of working, not the arrogance of waiting.
Sure beats sitting in a quiet office all day with my fingers crossed.