Blog

I just realized it’s been WAY too long since I’ve given a shout out to my favorite nametag company! For the past 2,308 days, I’ve been using nametags made by MACO (an Acco brand of Wilson Jones, Inc.) They rock. Best nametags in the world. And trust me, I’ve tried just about everything. Here’s why they’re so good: 1. Bold colors 2. Smooth, fax-like paper 3. Unbelievable adhesive. Pay…

A is for ATTITUDE B is for BREAK PATTERNS C is for CONSISTENCY D is for DISCIPLINE E is for EVOLUTION F is for FRIENDLINESS G is for GOOD WITH NAMES H is for HAPPINESS I is for IDEAS J is for JOY K is for KNOWLEDGE L is for LAUGHTER M is for MUNDANE N is for NAMETAGS O is for OFF BUTTON P is for PAINT YOURSELF…

I read about three books a week. Most of them are good. Some suck. Some are great. But every once in a while, I read a book that’s UNBELIEVABLE. (Which is a lot coming from a compulsive reader who’s also an author. Guess I’m a tough critic.) The book I speak of is called You, Inc. by Harry Beckwith. I’m not going to do a review of this book….

Today’s original post contained a comparison between organic web traffic and sponsored web traffic. I realized (with the help of a few candid friends) that I was way off. So, instead of me rambling as usual, let’s just have a debate: What’s the most effective way to drive web traffic? * * * * Scott Ginsberg Author/Speaker/That Guy with the Nametag www.hellomynameisscott.com add to del.icio.us * digg it! *…

This is the first post in a new series called “Keep It Alive.” This collection of techniques will help you stay in touch with (and maintain) your network. Even when you think you’re too busy. I encourage you to suggest your own techniques at the end of this post! Guess what? Today you will be taking field trip! No permission slip needed. THE DESTINATION: your inbox. Here’s your first…

“I’d gladly pay you Tuesday for a hamburger today.” Recognize those words? Straight from the mouth of J. Wellington, aka “Wimpy,” famous for his appearances in the Popeye cartoons. Wimpy’s unforgettable character first aired in 1934. Interestingly, 70+ years later, his words still contain a nugget of truth: Tuesday is the day. A 2007 survey conducted by Pitney Bowes revealed that Tuesday was the #1 arrival day for direct…

The other day I was sifting through about 1000 business cards I’ve collected over the years. I noticed a few things that frustrated me: 1. No email address. Come on. It’s 2007. People aren’t going to look online for your email, or worse yet, guess what your email is. 2. Mismatched email. You have a website, yet your email is [email protected]. Where’s the consistency? Furthermore, using AOL, Hotmail or…

If you’ve been to this blog before, you’ve probably read my position on the power of free. Anyway, to keep the tradition going, here’s 17 reasons to write a FREE ebook: 1. Storage. You have all that great material already, right? Blog posts, articles, rants, whitepapers, etc. It’s time to put them together into a nicely packaged document that delivers more value. Content = useless until it’s accessible to…

This is the final post in this series. Read Part 1 and Part 2 first if you haven’t already! To quickly summarize, the following motivational, thought provoking questions are to be written with a big fat Sharpie on a sticky note and posted in your office, car or bathroom. WARNING: this exercise may lead to incredible success. 1. Did you get their email address? Many marketers would agree that…

I was listening to Yoko Ono’s show on Satellite Radio yesterday. She’s actually not a bad DJ. Great taste in music, peaceful speaking voice, and of course, insightful comments between songs. Right after playing Ray Lamontagne’s title track from Trouble (FYI, best album put out by ANY artist in the past five years) she quoted Nietzsche: “And those who were seen dancing were thought to be insane by those…