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LET ME ASK YA THIS… How do YOU make a name for yourself as an artist? LET ME SUGGEST THIS… Share your top three ways it here! * * * * Scott Ginsberg That Guy with the Nametag www.hellomynameisscott.com Are you the luckiest person you know? Watch Scott’s interview on 20/20! add to del.icio.us * digg it! * email this post

Brands are expectations. Which means it’s your job to prove customers right. To confirm their suspicions about the value you deliver and the value(s) you stand for. It ALSO means you need to be (somewhat) predicable: 1. In person. 2. Via email. 3. On the phone. 4. Throughout your marketing efforts. Be somewhat predictable. Disney calls this “staying in character.” (After all, their employees ARE called “cast members!”) AND…

The cashier swiped my credit card. She looked closely at the name. “HELLO, my name is Scott…?” she said, “What is that?” “Oh, that’s the name of my company,” I smiled. “Really? So what do you do?” “I wear a nametag all the time.” She furrowed her brow and tilted her head. “Are you serious?” she chuckled. “Yep! And I write books, speeches and training materials on approachability.” “Ohhhhh,”…

A few months ago, author, pastor (and my homeboy) Jim Henderson educated me on the difference between orthoDOXY and orthoPRAXY: The word orthodoxy comes from the Greek ortho (‘correct’) and doxa (‘thought’). The correct thoughts. The word orthopraxy comes from the Greek ortho (‘correct’) and proxis (‘action’). The correct actions. Traditionally, these two words are used in a religious context. Of course, that’s not what I’m talking about. This…

Are you worried about The Competition? That someone else is going to come along and steal away all your business? GOOD NEWS! competition doesn’t have to exist. Not if you don’t want it to. See, if your brand is uniquely positioned in a way that’s un-comparable, un-duplicatable and un-like anything else in the market – you won’t have any competition! EXAMPLE: let’s say you’re a marketing consultant. But you’re…

I believe the following sentence is a myth: “Work smart, not hard.” No, no, no, no. Here’s the deal: There’s no secret. There’s no formula. There’s no quick answer. There’s no get rich in 90 days. There’s no six-step process. There’s no seven-step system. There’s no single way to do it. It’s not about luck. It’s not about serendipity. It’s not (only) about whom you know and who knows…

Just finished my four-day stint here in South Flor-ee-da. (Oh, and if you didn’t get a chance to watch my interview from WINK News, check this out!) Anyway, before heading to the airport, I decided to take a walk on the beach. It was sunny. It was warm. It was breezy. It was perfect. A few people mulled about, although it was still pretty early. At around 7:30 I…

Some of the best and the brightest in Collier County’s tourism and hospitality industry were saluted Wednesday at the Paradise Coast Star Awards luncheon program at The Ritz-Carlton Golf Resort. The event also celebrated National Tourism Week and called attention to more than 30,000 people working in support of Collier County’s $1.1 billion tourism industry. I gave a talk about approachability AND presented the first ever “Approachability Award.” The…

If you’re just tuning in, be sure to read part 1 of this post before continuing. Enjoy! How to Make an Entire Career Out of Wearing a Nametag, Part 2 NETWORKING. Except don’t call it networking. You’re making friends. With everyone! Work hard at it, but work even harder at keeping it alive. Every time you travel, ask yourself, “Who else lives in this city I can hook up…

(Read part one, part deux and part tres of this series here!) Consider these three facts: 1. People buy people first. 2. People like (and want) to do business with their friends. 3. People aren’t loyal to companies, they’re loyal to people. So … doesn’t it just make sense to, like, make friends with everybody? I dunno. Maybe it’s just me. That’s why I don’t believe in networking. Networking,…