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If you’re a growing company, there are an infinite amount of creative tactics for hiring more great people. Running hyper targeted social ads, securing press mentions about your cool, laid back culture, building out an email marketing campaign to applicants, getting listed on career communities, creating a social media presence that shows a fun day in the life of an employee, utilizing the referral networks of your current team, and…

Coming of age in the nineties, before search engines, social media and digital technology existed, being an artist and doing business was profoundly different than it was today. Standard principles of production, marketing, sales and distribution were basically the same, but the path to success was longer, harder, more isolating and more expensive. In my teenage and college years, playing concerts, recording, promoting and selling my own albums was…

The sanity tax is a minor cost that’s disproportionate to the massive value we get in return. It’s when we pay a little bit more to get what we need rather than settling for less out of guilt, pride, consistency or frugality. Like spending a hundred bucks an air conditioning unit for our bedroom so we don’t sleep in a puddle of our own sweat all summer. Doesn’t that…

Mentoring has been a cornerstone of my personal and professional growth since the age of sixteen. Bill, my high school writing teacher, was the first person to show an interest in guiding me. He still does today. In fact, since adolescence, there have been dozens of other mentors who have been critical in helping me become the person I am today. What’re more, I have personally mentored dozens of…

Stress doesn’t exist. Not out there in the world like we think it does. Like most things in life, stress is an inside job. It’s a subjective, inner experience within our consciousness. The reality is, the source of what we call stress is actually our body responding to what is held in our mind. When somebody complains about how stressed they are, for example, that pressure is a choice….

In elementary school, reading the sports page didn’t appeal to me. But that glossy free standing insert, with its colorful pages of promotional offers, holiday sales and new product launches, enraptured my attention. From the ad copy to the pictures to the names of the items, my marketing education had officially begun. In high school, playing in a grunge rock cover band wasn’t my thing. But learning how to…

Here’s one of my favorite cheesy jokes. A man walks into a bar and sits next to a women with a dog. He asks her if her dog has ever bitten anyone. She says no. The man reaches down to pet the animal, and the dog jumps up and takes a chunk out of his hand. Hey, I thought you said your dog’s never bitten anyone, shouts the man….

Once during a five hour bus ride, the woman across the aisle from me had ants in her pants. Do you remember hearing that phrase as a child? Parents and teachers would use it to describe kids who are unable to sit still, due to anxiety, excess energy, or impatience. Anyway, the women next to me spent the entire bus trip executing the same series of tasks. Check the…

Bankruptcy lawyers report that the number one fear of all clients is, they’re going to lose everything. After all the documents are signed, they’re going to be out on the street, homeless, and everyone will know. This is largely myth. Declaring bankruptcy doesn’t automatically mean you’ll be destitute. Read any bankruptcy firm’s website. They’ll report that it’s unlikely that you’ll lose all of your personal property. Assets like clothing,…

One of my coworkers joked that the only reason she stays away from the dishwasher is, she’s a real feminist fighting the good fight. That’s admirable. Good for her for standing her ground and not upholding that outdated gender stereotype. On the other hand, there’s a fine line between honoring your cherished values and not being a good office citizen. If your team is stressed out and the dishes…