Beating Customers to the Retail Punch

Paying retail is so last century.

Now that customers have instant and infinite access to flash
buying, social shopping, online couponing, special incentives, daily deals, free
shipping, loyalty programs, promo codes, online auctions, digital classifieds
and hyperlocal discounts, there’s no reason not to find every advantage, and
take it.

And companies can grumble all they want about the customer
expectation of collective bargaining, but if they really wanted to blow customers
away, if they really wanted to leverage this trend, they would reverse their

They would befriend the current.

What if your company launched an application that was an
aggregator for codes, discounts and coupons of its own products? Imagine a
platform, branded by the company itself, which curated, in real time, all the savings
offers from the web, then arranged it as a search engine to help customers never
pay retail again.

The website could be promoted as a digital love letter, a
secret menu, a remarkable pricing strategy, to be personally delivered to your
best customers as a massive thank you for their business.

They’re already not paying retail anyway. Why not beat
them to the punch?

That’s something worth talking about.

When you
meet the closed heart of the world with kindness, when you create an act of
generosity in a moment of scarcity, customers can’t resist.


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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