Interesting ideas are the cornerstone of progress.
Frankly, if the idea isn’t interesting, we’re not
Boring stuff never goes anywhere. It just sits there and laps
up time, money and attention, traveling in a circle, never arriving at its
destination, never quite succeeding, never quite failing.
And when innovation is the code, when outright invention is
the future, there’s a certain responsibility to take the boring ideas, grab the
by the lapel and figure out what would make them more interesting.
A few helpful questions to ask:
What about the fright
factor? Ideas become interesting the moment they start to scare us. Think
about what would make the idea riskier and more provocative. Set aside your
stylistic inclinations try disrupting to the status quo.
What about the arc?
Story satisfies our human need for narrative. Think about the metaphorical
thinking behind the idea. Map out the idea in terms of characters, conflict,
journey and resolution.
The point is, everything has the potential be interesting.
We just have to apply the right filter.