Self-Promotion for the Creative Person

A few weeks ago I finished Self-Promotion for the Creative Person: Get the Word Out about Who You Are and What You Do, by Lee Silber. It was fantastic! Here are some of my favorite one-liners:

  • If nobody knows you exist, it doesn’t matter how good your work is.
  • The most effective form of self-promotion is tooting your own horn, loud and clear. Talking, speaking, having a website, writing articles – these are effective ways to show the world that YOU believe in YOU.
  • A man in Dallas actually changed his name to DotComGuy!
  • In a world of infinite choices, your uniqueness is a sorting device
  • Branding yourself creates loyalty. It creates a following of people who appreciate what you do. They know what to expect, and making a decisino to buy becomes a no-brainer.
  • (Networking for) an hour a day keeps the real job away.
  • Dedicated and motivated fans will do the bulk of the marketing for you.


    What’s your favorite method of self-promotion?

    * * * *
    Scott Ginsberg
    Author/Speaker/That guy with the nametag

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