Scott Ginberg’s Digital Devotional Series, Book 5: Winking In The Dark

In 1957, the New York Herald Tribune published an article that changed everything.

The headline said it all:

“Doing business
without marketing is like winking in the dark.”

That sentence changed me forever.

Because no matter how smart you are, how valuable your
product is, or how hard you work – if the people who matter can’t see you, you
lose.

Visibility wins. 

To compete in an attention economy, sticking yourself out
there is the only option.

Please welcome to the family:

Winking In The Dark:

The End of Anonymity As We Know It

If you don’t have a Kindle, here’s a Winking In The Dark for free.

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting

[email protected]