Ideas are free, execution is priceless.
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When our industry is utterly indifferent to our dreams
Are you the kind of person who always felt a disharmony between how the industry works and how you work? You’re not alone. Many professionals feel this way. We’re not agreeable to having our pride and joy changed from beginning to end by producers, mangers, committees and other horsemen of the creative apocalypse. This is our art, damnit! The question we have to ask ourselves is: Can we find a…
Yeah, well this time you got caught, you cheating bastard
Life has not cheated you. Because in order for it to have cheated you, it first needed to promise you something. But nothing was promised, and so no fraud was committed. It’s very hard for us to wrap our minds around this cold truth. Maybe because we enjoy being the victim of betrayal. Maybe because it reinforces our view of the world as an atrocious carnival of horrors that’s…
Treat the source, not the symptom
If you’re a growing company, there are an infinite amount of creative tactics for hiring more great people. Running hyper targeted social ads, securing press mentions about your cool, laid back culture, building out an email marketing campaign to applicants, getting listed on career communities, creating a social media presence that shows a fun day in the life of an employee, utilizing the referral networks of your current team, and…
Squeezed into the world right before the doors were closing
Coming of age in the nineties, before search engines, social media and digital technology existed, being an artist and doing business was profoundly different than it was today. Standard principles of production, marketing, sales and distribution were basically the same, but the path to success was longer, harder, more isolating and more expensive. In my teenage and college years, playing concerts, recording, promoting and selling my own albums was…
Charging your customers a joy tax
The sanity tax is a minor cost that’s disproportionate to the massive value we get in return. It’s when we pay a little bit more to get what we need rather than settling for less out of guilt, pride, consistency or frugality. Like spending a hundred bucks an air conditioning unit for our bedroom so we don’t sleep in a puddle of our own sweat all summer. Doesn’t that…