Ideas are free, execution is priceless.

All of us should enter into our projects with the goal of trying to get other people to pay for our marketing for us. It’s not chintzy, it’s not cheating, it’s simply efficient. And fun. Playing leverage like a game to see how little money you can spend makes you a better business person. Gladwell’s groundbreaking book on virality, which coined the term tipping point, found that many of…

There’s a pub on my street with a sidewalk chalkboard that reads: There’s no problem a happy hour won’t fix. Now that’s some good copywriting. Hope they get lots of customers. Because they’re not completely wrong. Hanging out with friends at a bar and drinking our sorrows away has been one of humanity’s most effective coping mechanisms for thousands of years. What’s kind of spooky, though, is when this…

Most email programs have something called a delay send functionality. This allows you to write your message now, and have it sent at a later date and time, rather than going out immediately. Productivity experts say it increases your average open rate by timing an email for peak work hours. Pretty cool trick, huh? And yet, the most fascinating part of this feature is, certain employees will use it…

Gallup’s recent study of over seven thousand full time employees found about two thirds of workers experience burnout on the job. They claim organizations are facing an employee burnout crisis. Do you agree with that number? Or are you more like me, in that you question whether people understand what the term burnout really means? The official diagnosis of professional burnout, according to the international classification of diseases, is…

Winning new business it not always the royal road to growth. In fact, sometimes it’s the last thing a company needs right now. Particularly if the team already has too much on their plates. Trying to accommodate new clients that they can’t even service isn’t good for anybody. The trouble is, we’re all human and sometimes we get greedy. Prospective clients flatter us by saying that they’ve heard great…