Ideas are free, execution is priceless.

The signature is one of my favorite artifacts. It’s been a staple of individualism and personality in our society for thousands of years. Hancock, whose large and stylish signature first signed our nation’s declaration of independence, has even become the generic term as a synonym for the word signature itself. Congratulations on buying your new portable heated outhouse, sir, just going to need your johnhancock at the bottom of…

Decisiveness is the antidote to regret. If our organization wants to move forward on a committed path, then we need to stop micro optimizing ourselves into oblivion and take action. We need stop engaging in this neurotic battle with our transitory illusion of perfection and ship something out the goddamn door. We’re not having another meeting. There will be no more touching base, circling back, syncing up or getting…

Starbucks once had a barista who posted an anonymous open letter to all of the company’s patrons. It’s honest, hilarious, and although it went viral many years ago, there’s still one section that resonates with me today. It’s the part about the bizarre relationship between coffee baristas and regular customers. Here’s what the letter says. We are not your friends. We are not your neighbors. In most cases, we…

Mouthfeel is a term from the culinary world. It means that the brand name can be said with ease and satisfaction of pronunciation. It’s not awkward to express, doesn’t contain baggage, and won’t cause word aversion or negative connotation for the customer. Vaudeville performers were the first professionals to officially practice this tradition, using words with the hard k sounds, because they knew they were simply funnier to audiences….

Friday has statistically been proven to be the least productive day of the work week. One study from a project management software company analyzed a data set of nearly two million projects and twenty eight million tasks from their user base. Their research found that, big surprise, the last day of the week was twenty percent less productive than the first. Another study of two thousand office workers found…