Impossible to Keep Your Name a Secret

It’s easy to do right thing when people are watching.

But
keeping a promise when you could have gotten away with breaking it,
taking the blame when you could have gotten away with shifting it, and telling the truth when you
could have gotten away with hiding it?

That’s
class.

Gearbox,
a software developer, is one of the rare companies that painstakingly maps out
detailed audio soundtracks to enhance their user’s virtual experience. Tons of
of love and attention go into creating their games, and if you read any of
their online forums or message boards, you’ll quickly learn how ecstatic their
users are. According to one thread, the sonic architecture is so real, it sends
chills down your spine.

The
best part is, Gearbox doesn’t put in this extra effort to get ink or to justify
charging more for the game. They do it because they’re craftspeople,
pure artists, who care deeply about the value of their work, who put obsessive
amounts effort into the art they do, because
they love their users and they’re proud to see them enjoying the game they
worked so hard on.

If you become known as someone who puts in a hell of a lot of hard
work when nobody’s listening, watching or expecting, all in the name of
service, all in the name of the people who matter most, towards a
promise that’s big and useful enough, it will impossible to keep your name a secret.