Here’s an unfortunate reality of business.
It doesn’t matter how much work we’ve done to not achieve something.
Any number multiplied by zero is still zero. You don’t get credit for cleaning up your own mess.
And so, if we diligently followed up six times with the prospect and they still haven’t called back, that certainly shows solid persistence, but ultimately, it doesn’t count. Because it didn’t put any points up on the board.
You can’t pay the bills with persistence. Only with money.
It’s like my boss once reminded our team during an annual meeting, we’re not paid to try, we’re paid to succeed.
This was difficult for me to wrap my head around. Because as someone who quantifies almost nothing in his life, being in the results business isn’t exactly my specialty. My belief has always been that my good comes from the giving of service, not the measurement of its results.
Good luck explaining that to the executive management team.
LET ME ASK YA THIS…
Are you good at persisting but not winning?
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Scott Ginsberg
That Guy with the Nametag
Author. Speaker. Strategist. Inventor. Filmmaker. Publisher. Songwriter.
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