How much are you paying to learn about your customers? 

If your entire identity centers around how much you hate someone or something else, you lost. If you define yourself solely by what you dislike rather than what you enjoy, you're not living. Now, there's no rule that says you have to love everything and everyone, but if your default response to the world is to demonize things, give problems even more energy and create unnecessary psychological fuel around them, then you're building negative value for the rest of us....

When someone’s opinion goes against the majority it’s deemed unpopular. Which is essentially just code for wrong, infuriating, shameful and offensive. People are now ostracized, penalized and cancelled for what the world assumes they meant. Discourse is not even about listening anymore, it’s about judging. I’m right, you’re wrong, has officially degraded into, I’m right, you’re evil. This is why entire message boards and communities are built for people to anonymously share unpopular opinions. Our feelings have become dangerous and...

A leading medical journal recently reported that only a quarter of doctors wear name badges, despite evidence that most patients believe their doctors should do so. The study showed that three fourths of patients were unable to name anyone when asked to recall the name of the physician in charge of their care, causing additional frustration. The irony is, most patients get dozens of identification tags from the moment they're admitted. Think back to the last time you visited someone...

Making major life decisions when you're emotionally overwhelmed is a bad idea. That's like going grocery shopping during a five day fast. All those strong emotions distort your perception of reality, activate the decision making process with little oversight by the logical part of your brain, and incite you to take action on the wrong grounds. You begin pumping a cocktail of stress hormones into your bloodstream, feeling helpless to fight back against powerful biological forces. Meanwhile, the people in...

Have you ever had an art attack? Not a heart attack, but an art attack? This is a real thing. Stendhal syndrome is what sometimes happens when people are exposed to art of great beauty. Audiences experience psychosomatic responses such as rapid heartbeat, fainting, confusion and even hallucinations. Kind of like those iconic black and white photos from the sixties. Beatles fans would watch their heroes arrive at the airport, and experience physical attacks. People would work themselves into a...