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…checking out the playlists on their Ipod …checking out their MySpace profile …checking their Internet search history …dancing with them …eating a meal with them …examining the one thing that makes them serious You can learn a lot about a person simply by… …going through their Tivo settings …Googling them …hanging out with their friends …how they act in an airport …how they handle rainy days, lost luggage and…

In the past week, I’ve had the opportunity to give three speeches at two different student leader events. The first was NCADA (National Council on Alcoholism and Drug Awareness). The Missouri State Conference was held here in St. Louis, so I got to meet over 200 awesome students, many of whom are from my hometown. And yes, I did hang out with my fellow Parkway North folks – go…

Ok, I screwed up. Here’s the deal… Sorry for all the link problems. With the new website going up, I’ve been having difficulty with file transfers. Several of the chapter previews didn’t come through, and for that, I am very sorry. This has never happened before. I’ve received a few emails and comments from people who were upset about my poor blogging the past two weeks. So, here’s the…

“I got more out of the first 20 pages of this book than an entire marketing book! It’s perfect for all experts – even if you’re not a guy!”–Julie Hood, The Organized Writer Today’s Free Chapter: Chapter 41: It’s Not Who You Know, It’s Who Knows You LET ME ASK YA THIS… Are you well known or known well? LET ME SUGGEST THIS… Next time you meet someone who…

“I was engaged from the start! Scott’s book isn’t just about branding or growing your business – it’s about growing yourself. “–Belinda Brin, Manager of Org. Learning, Nestle Purina Today’s Free Chapter: Chapter 13: Don’t Be Selfish with Your Knowledge LET ME ASK YA THIS… Are you mentoring anybody? LET ME SUGGEST THIS… Write a list called Top Ten Business Lessons Learned in 2006. Email it to all of…

“If you’re seeking more notoriety, more fame and more success – or if you just want to be more approachable – grab Scott’s book and DEVOUR it now!”–Jeffrey Gitomer, Bestselling author of The Little Red Book of Selling Today’s Free Chapter: Chapter 40: Yoda Was Right! LET ME ASK YA THIS… How does size play a part (or NOT play a part) in your business? LET ME SUGGEST THIS……

“Regardless of industry, profession, or stage in life, Scott’s unique insights and lessons about approachability, networking, and branding ring true on every level. Using the tips and tactics gleaned from this book will make our business a whole lot easier!”–Jason VanDiver, Alumni Affairs Manager, Wayne State University Today’s Free Chapter: Chapter 37: Screw the Operator! LET ME ASK YA THIS… Do do everything the operator says? LET ME SUGGEST…

“Even though I’ve only read four books in my life, this one is my favorite!”–Steve Ginsberg, Scott’s Older Brother Today’s Free Chapter: Chapter 25: Allow Customers to Participate in Your Brand LET ME ASK YA THIS… How do you help your customers participate in your brand? LET ME SUGGEST THIS… List 5 brands you participate in. Apply those techniques to your own! * * * * Scott Ginsberg Author/Speaker/That…

“If you want to be That Guy, then listen to This Guy – Scott Ginsberg. He not only knows what he’s talking about, he lives what he is talking about. Using one or two of the 47 lessons in this book will take you to an even higher level of success.”—Shep Hyken, CSP, Author of Moments of Magic Today’s Free Chapter: Chapter 12: Don’t Sell, Enable People To Buy…

“I was engaged from the start! Scott’s book isn’t just about branding or growing your business – it’s about growing yourself. “–Belinda Brin, Manager of Org. Learning, Nestle Purina Today’s Free Chapter: Chapter 5: If You Don’t Intentionally Create A Brand For Yourself, Someone Will Create One For You LET ME ASK YA THIS… Who created your brand: you or someone else? LET ME SUGGEST THIS… Consider your favorite…