Adventures in Nametagging: MadeBig Style

This past weekend I had the opportunity to speak at the Conference. As you can see, “big” isn’t just the name of the company, it’s a way of life for these guys! The event was huge. 2000 people from around the US met in Salt Lake City at the Grand America, pretty much the nicest hotel I’ve ever stayed at in my life. I even had a bag of Kookaburra waiting for me!

I showed the audience my favorite picture, the famous CNN interview in which I was dubbed “Name Tag Wearer.” After we all stopped laughing, I reminded them, “If you don’t actively make a name for yourself, someone will make one for you.”

I also reminded the audience about something I call The Triple If Factor:

1) IF…everybody loves your brand, you’re doing something wrong (Peter Montoya)
2) IF…at first your idea doesn’t sound absurd, there is no hope for it (Einstein)
3) IF…everyone says you’re out of your mind, you just might be onto something (Canfield)

The breakout sessions in the afternoon furthered our discussion on how to be that guy. I even showed the ol’ tattoo to a few curious Oregonians, who were easily spotted by their sandals (my kind of people).

And as a plus, Salt Lake City was excellent. Clean, beautiful, really good gumbo, even better jazz, and as a nice surprise, many friendly homeless people who asked, “What’s up Scott!?” all night.

What are your “If Factors?”

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Scott Ginsberg
Author/Speaker/That Guy with the Nametag


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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