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Just finished my four-day stint here in South Flor-ee-da. (Oh, and if you didn’t get a chance to watch my interview from WINK News, check this out!) Anyway, before heading to the airport, I decided to take a walk on the beach. It was sunny. It was warm. It was breezy. It was perfect. A few people mulled about, although it was still pretty early. At around 7:30 I…

Some of the best and the brightest in Collier County’s tourism and hospitality industry were saluted Wednesday at the Paradise Coast Star Awards luncheon program at The Ritz-Carlton Golf Resort. The event also celebrated National Tourism Week and called attention to more than 30,000 people working in support of Collier County’s $1.1 billion tourism industry. I gave a talk about approachability AND presented the first ever “Approachability Award.” The…

If you’re just tuning in, be sure to read part 1 of this post before continuing. Enjoy! How to Make an Entire Career Out of Wearing a Nametag, Part 2 NETWORKING. Except don’t call it networking. You’re making friends. With everyone! Work hard at it, but work even harder at keeping it alive. Every time you travel, ask yourself, “Who else lives in this city I can hook up…

(Read part one, part deux and part tres of this series here!) Consider these three facts: 1. People buy people first. 2. People like (and want) to do business with their friends. 3. People aren’t loyal to companies, they’re loyal to people. So … doesn’t it just make sense to, like, make friends with everybody? I dunno. Maybe it’s just me. That’s why I don’t believe in networking. Networking,…

I’ve made an entire career out of wearing a nametag. (Yeah I know. Sometimes I still don’t believe it myself!) Still, many of my readers and audience members continue to ask the obvious question: “How?” I wish I had a short answer for them. I really do. But alas, it’s not that simple. Heck, it’s been 2,385 days. So, bear with me here as I take you through my…

HELLO, my name is Scott! Scott’s Official Homepage. Find out where Scott will be appearing next and learn about speaking programs. HELLO, my name is NametagTV! Scott’s online video training, e-learning and podcast site. Stick yourself out there! (Coming February 2008!) HELLO, my name is Scott’s Brain! Scott’s Official Consulting Page. Rent his brain today! HELLO, my name is MySpace! Scott’s “Adventures in Nametagging” Blog. See what REALLY happens…

AUTHOR. Scott is the author of thirty books on approachability, marketing, branding, leadership, creativity and business strategy. Download all of them right now, for free here. SPEAKER. Scott travels around the world to deliver presentations, breakout sessions, keynote speeches and seminars to tens of thousands of people each year. Companies and organizations worldwide have been successfully implementing his programs on approachability since 2003. DIVERSE CLIENTELE. Since 2003, Scott has…

So, you want to build a brand, huh? Well, you’re in luck! Because there’s good news, and REALLY good news… THE GOOD NEWS: it doesn’t take much money. Don’t be fooled by headlines like, “Coca-Cola spends 10 million dollars on new 30 second spot!” or “Nike takes out front page ad for $20,000!” You’re an entrepreneur. That stuff doesn’t apply to you. (Actually, even if you’re NOT an entrepreneur,…

I loathe the word “shtick.” For that reason, I did some research to figure out what the word really means. And I discovered two facts: 1. The word shtick is defined as “A characteristic attribute, talent, gimmick or trait that is helpful in securing recognition or attention.” 2. The word shtick is derived from the Yiddish term shtik, which means “piece or routine.” Your “thing.” Your “hook.” Your shtick….

In the 2003 film The Life of David Gale, there’s a great scene where Kevin Spacey and Laura Linney are debating Capital Punishment: LL: “And almost-martyrs don’t count.” KS: “Got it.” LL: “So, keep it rational.” KS: “Mm-hmm…” LL: “And stop that!” KS: “What?” LL: “Active listening. I hate active listeners. I feel like they’re too busy pretending to listen to actually hear what I’m saying.” KS: “I can…