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Oscar Wilde once remarked, “The only thing worse than being talked about is NOT being talked about.” So. Who’s talking about you? Well, if you’re not happy with your answer, perhaps these practices, ideas and suggestions will help spread the word about your new website: 1. FIRST THINGS FIRST:Build remarkability into your ideas before they go public. Are you (already) worth making a remark about? 2. Give it away….

This week I’ve been working in The Bahamas with my friends at Homesteaders Life Company. We’re having a blast! (This is a picture of my mobile office to the left. Sigh…) Too bad I gotta go back to the four inches of ice in St. Louis. Grrrr… Anyway, these folks, who sell pre-need funeral and burial arrangements, have QUITE the challenge when approaching new customers. So, one of the…

MYTH #1: Creativity is about making something out of nothing. REALITY: Creativity is about making connections between existing things. MYTH #2: Creativity is something you DO and HAVE REALITY: Creativity is something you ARE. MYTH #3: Creativity is about making the material come to you. REALITY: Creativity is about unblocking the flow of what’s already there. (For the best way to relieve artistic consipation, read this.) MYTH #4: Writer’s…

Questions are differentiators. With prospects. With customers With total strangers! So, if you want to become That Guy – and if you want to own the MAXIMUM amount of mindshare in your customers’ minds – start by asking better questions. Now, by “asking BETTER questions,” I mean: Asking dangerous questions. Asking disturbing questions. Asking dumb questions. Asking guiding questions. Asking judicious questions. Asking killer questions. Asking challenging question. Asking…

(Click here for the original link to this video on NametagTV!) LET ME ASK YA THIS… How do you add value to your answers? LET ME SUGGEST THIS… Share your best practices here! * * * * Scott Ginsberg That Guy with the Nametag [email protected] Training videos putting your staff to sleep? Tune in to NametagTV.com for an interactive learning experience! Stick yourself out there!

“You did WHAT? Three thousand dollars? Oh my God! Are you freaking CRAZY?!” – – – How would you feel if someone reacted that way to YOU? Maybe a little defensive? Maybe a little frustrated? Maybe a little hesitant to open up further? Right. Of course you would. Who wouldn’t? This is a typical example of Emotional Reactivity, and it’s a dangerous barrier to Growing Bigger Ears. See, certain…

Because acknowledgment is a universal human need, listening is (initially) about AFFIRMATION. Making people feel valued, validated and important. See, human beings shape their self-image based on how they are responded to by others. For example: o If someone grew up hearing messages like, “I don’t wanna hear it right now!” and “Stop asking so many questions!” …it’s likely that she would develop a reticence when approaching people in…

You probably don’t have the money to hire McKinsey. But you still want to make your company more equitable, more profitable and more successful, right? Cool. Well then, if you’re willing to invest your time and mental energy (but not so much money!) consider this option: What if you became your OWN consultant? I know. It sounds impossible. After all, the whole point of hiring a consultant is to…

When I was a kid, my dad would occasionally take my brother and I along on his business trips. Whenever he worked in Chicago, we’d stay at the Hyatt Regency in Rosemont. Or, as we used to call it, “The Spicy Peanut Hotel.” And to this day, we still call it that. Because that’s what I remember. See, every night after my dad would finish work, my family and…

Video not working? Click here for Adobe Flash 9! (Click here for the original link to this video.) LET ME ASK YA THIS… Did you register the domain for your new idea yet? LET ME SUGGEST THIS… For the #1 way to prevent idea blocks, email [email protected] and I’ll share the secret! * * * * Scott Ginsberg That Guy with the Nametag [email protected] Training videos putting your staff…