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How do you leave people?
1. Do you leave people wondering? Because you enlisted their creativity. 2. Do you leave people wanting more? Because you emotionally engaged them. 3. Do you leave people curious? Because you built a frame of interest and intrigue. 4. Do you leave people laughing? Because you helped them evoke the humor in their own lives. 5. Do you leave people inspired? Because you enabled them to give birth to…
46 Marketing Mistakes Your Company Is (Probably) Making
1. You’re not That Guy. 2. You’re not remarkable. 3. You’re not blogging yet. 4. You’re not marketing daily. 5. You’re not focused at ALL. 6. You’re not using Google Alerts. 7. You’re not word of mouth worthy. 8. You’re not building a permission asset. 9. You’re not reading Seth Godin’s books. 10. You’re not giving enough away for free. 11. You’re not building a timeline of credibility. 12….
Just be yourself, and here’s what (might) happen…
When you’re willing to stick yourself out there – that is, to proudly be yourself anytime, anywhere in front of any ONE – people usually respond in one of three ways: 1. Be yourself, and they become threatened. Because their insecurity is uprooted. Because they WISH they had the guts to stick themselves out there. Because when they see you living your authentic life, deep down they know they’re…
The more imitatable you are, the less valuable you are
That being said, ask yourself these questions: 1. How many other people do what you do? 2. How many other people do it the way you do it? 3. How easily do people confuse you with someone else? 4. How easily do people confuse your company with another one? 5. If someone tried to steal your shtick, how easy would it be for that person to pull it off?…
NametagTV: Be The Observed
Video not working? Click here for Adobe Flash 9! To watch the original video and join the discussion on The Nametag Forums, click here! LET ME ASK YA THIS… What makes YOU The Observed? LET ME SUGGEST THIS… For a list called, “123 Questions Every Marketer Must Ask,” send an email to me and I’ll send you the list for free! * * * * Scott Ginsberg That Guy…
Put a premium on your own ideas
BIG QUESTION: Does a lower price make you more affordable … or less attractive? I’ll let you make the call on that one. However, while you’re thinking about that, allow me to offer my theory. Because in my experience, if you charge a robust fee for your services, a few things happen: 1. HIGHER FEES MEAN … People will take you seriously. Because you’ve demonstrated confidence in your work….
Nametag Guy LIVE: Philosophy Cards
LET ME ASK YA THIS… If everybody did exactly what you said, what would the world look like? LET ME SUGGEST THIS… Need some help on that question? No prob. For the list called, “25 Questions to Uncover Your BEST,” send an email to me and I’l send you the list for free! * * * * Scott Ginsberg That Guy with the Nametag [email protected] Always about approachability. Never…
Talking too fast = Not approchable
Some people talk WAY too fast. (Guilty.) But I think this happens for several reasons: o They’re excited. o They’re nervous. o They’re in a rush. o They’re emotional. o They’re high on crack. o They’re uncomfortable. o They’re anxious or tense. o They’re just the kind of person who always talks too fast. Which is totally cool. Sometimes, talking fast is necessary. And sometimes, talking fast is (seemingly)…
27 Things to Do FIRST
1. First, ante up. Because you’ve got to pay yer dues. 2. First, choose roles. Because you need a foundation. 3. First, think about the fourth sale. Because it’s not really a sale – it’s a process. It’s a relationship. 4. First, convey personality. Because that’s what people buy. 5. First, deliver value. Because if you don’t, you’re nothing. 6. First, get paid. Because nothing happens until a sale…
NametagTV: Phun with Phone Greetings
Video not working? Click here for Adobe Flash 9! LET ME ASK YA THIS… What’s the best phone greeting you’ve ever heard? LET ME SUGGEST THIS… Join The Nametag Forum discussion about unforgettable phone greetings here! * * * * Scott Ginsberg That Guy with the Nametag [email protected] Satisfaction not enough? Customers not telling their friends about you? Want to learn how to deliver unforgettable service? Buy Scott’s new…