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Great news! In celebration of my latest book, Stick Yourself Out There : Get Them to Come to You, I’m going to be doing an exclusive promotion with … none other than … YOU! If you would like to receive a free, autographed copy of the book, here are your three options: 1. Do you have an ezine? You can do Q&A w/Scott for an upcoming issue! 2. Do…

Video not working? Click here for Adobe Flash 9. Watch the original video on NametagTV! LET ME ASK YA THIS… How do your words demonstrate ownership? LET ME SUGGEST THIS… For a list called, “15 Ownership Phrases That Payses,” send an email to me, and I’ll send you the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Coach, Entrepreneur [email protected] The…

Three questions: 1. Who has the best autoresponder you’ve ever heard? 2. When was the last time somebody complimented your autoresponder? 3. What could you possibly have to lose by making your autoresponder more fun, more memorable, more unexpected and more readable? Three answers: 1. Not you. 2. Never. 3. Nothing. HERE’S THE DEAL: Your autoresponder isn’t (just) an email. It’s part of your brand. It’s an extension of…

BIG QUESTION: Are you afraid of the physical act of writing; or are you afraid of exposing your true self on the page and then being judged on it? For most writers, the answer is the latter. Probably because of the whole “bleeding on the page thing.” Because that’s essentially what writing is. Sitting down every morning, opening a vein and drenching the canvas with your Truth. “Like walking…

Nope, it’s got nothing to do with Google. It’s much, MUCH simpler than that. The Greatest Branding Secret in the History of Modern Marketing boils down to one word: Honesty. Yep. That’s it. Honesty. Call the Marketing Department for an emergency meeting. This is groundbreaking stuff. “How are you branding your honesty?” That’s the question you need to answer. Whether you’re a Fortune 1000 on Wall Street, a thirty-person…

Marketing is simple: Create a product that people can stumble upon, obsess over, fall in love with, become addicted to and tell their friends about. There ya go. I just saved your company $80,000 in marketing costs. You’re welcome. – – – OK, so, maybe marketing isn’t THAT simple. Today’s post is about how to make your website more findable, more obsessable, more lovable, more addictable and more spreadable….

Past Posts In This Series ATTRIBUTE #1: Have conversations that change people. ATTRIBUTE #2: Meet people where they are. ATTRIBUTE #3: Vortex people in. ATTRIBUTE #4: Share the spotlight. Today’s Post ATTRIBUTE #5: Respond to what IS. – – – PICTURE THIS: You’re a beginning Bikram Yoga student. It’s only your third class ever. The room is sweltering. Sweat pours out of your body like a car wash. Muscles…

As a Thought Leader, you need to be a master of your subject. That means staying relevant. That means always challenging yourself. That means constantly updating, refining and deepening your expertise. IN SHORT: You need to be able to talk forever. That’s always been one of my favorite pieces of wisdom: You need to be able to talk forever. And I’ll never forget the first time that sentence profoundly…

Nobel Prize winner Dr. Albert Schweitzer famously suggested the following: “Search and see if there is not some place where you may invest your humanity.” Now, although that quotation is over forty-five years old, it couldn’t be more relevant today. In a business world that’s getting faster, less personal and more anonymous, we owe it to ourselves, to our customers and to our employees to STOP BEING ROBOTS. With…

I’ve done segments for CNN, The Today Show and 20/20, and I’d say this one turned out pretty darn good, considering it was produced by the students of Ladue High School! Watch the original video on SchoolTube. (Ha! Like YouTube, but for school video projects. Nice.) LET ME ASK YA THIS… How are you taking people behind the scenes? LET ME SUGGEST THIS… For a list called, “26 Ways…