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1. Articulate strategy and ideas in plain language. The less jargon you use, the more engaging you become. PRACTICE: In the writing world, shorter sentences get read. In the speaking world, shorter sentences get HEARD. So, think like a writer. Watch those long and cumbersome sentences. Don’t construct your ideas in a way that overburdens people’s brains. For example, some leaders/managers spew one idea after another. Meanwhile, listeners are…

So much so that, without it: People will not buy from you. People will not listen to you. People will not open up with you. People will not put their trust in you. People will not take you seriously. People will not consider your ideas. People will not seek out your opinion. People will not tell others to do the same. Action is the engine of credibility. THEREFORE: It…

Ever seen people sport those bracelets that read, “W.W.J.D?” They stand for “What would Jesus do?” I remember when they got big in the 90’s. In fact, they’re still popular today. Interestingly, I recently found out that this well-known phrase, deriving from the Latin imitatio dei, or “the imitation of God,” didn’t gain cultural popularity until 1896. Credit goes to Charles Sheldon’s book, In His Steps, in which the…

Think about the first time you heard your own voice on tape. Odds are, your initial reaction was, “Is THAT what I sound like?” Now think about the first time you watched yourself on video. Odds are, your initial reaction was, “Is THAT what I look like?” Don’t worry. That’s a pretty normal response. Most of us – when given an honest, accurate reflection of the way we present…

During the Q & A portion of a recent workshop, one of my participants asked a question that TOTALLY stumped me: “Scott, in the past few years, I’ve watched the way you’ve evolved your business as a writer, speaker and coach … …Can you share some insight into how you’ve done that so well?” And I believe my exact words were, “Um … uh … well, you see, what…

1. Let people finish what they have to say. Most interruptions are derailments, and as such, most interrupters are avoided. PRACTICE: On a daily basis, challenge yourself to play the game called, “Let’s See How Long I Can Go Without Interrupting People.” Actually keep score. See if you can beat your personal best each day. Then, every time you DO interrupt (unnecessarily, that is), drop twenty bucks in a…

Video not working? Click here for Adobe Flash 9! Watch the original video on NametagTV! LET ME ASK YA THIS… How much money is being boring costing you? LET ME SUGGEST THIS… For a list called, “30 Ways to become the Most Interesting Person You Know,” send an email to me, and I’ll send you the list for free! * * * * Scott Ginsberg That Guy with the…

People think my parents are crazy. Which, if you think about it, kind of makes sense. Because when someone hears my story, one of the first questions asked of my parents is: “Wait, you let your kid wear a nametag everyday? Are you INSANE?” And usually, my parents just laugh. They get this question all the time. Hell, it’s been nine years. But the cool part is the way…

You might be the best communicator in your office. You might be the greatest conversationalist at your company. You might be the warmest, friendliest, most approachable employee around. But none of that matters if your coworkers aren’t in a state of receptivity. You could have the fastest service in the industry. You could have the slickest sales pitch on the streets. You could have the funniest, most polished and…

In my humble opinion, I want four (types of) things to happen: 1. SEARCH RESULTS. First and foremost. The instant barometer of your brand. Because if you don’t exist on Google, you don’t exist. And ideally, you’d like people to see as many of the following hits at the highest possible ranking: o Content demonstrating your unique expertise. Blog posts. Articles. Newsletters. Whitepapers. Ebooks. Tweets. All of which fall…