Blog
How to Use Your Personal Brand to Switch Careers
You’re not in the job market – you’re in opportunity market. As such, branding is no longer a novelty – it’s a necessity. It’s the price of admission. And it’s got nothing to do with dressing for success, company logos or flashy websites. Branding is the best version of you. Branding is how people experience you. Branding is how people experience themselves in relation to you. Branding is what…
Why It’s Not the End of the Human Race
Congratulations to Watson, the artificial intelligence program who recently wiped the Jeopardy floor with reining champions, Ken Jennings and Brad Rutter. If you missed the game show, here how the computer works: According to IBM Corporation’s Deep QA Project: “Watson’s software is powered by hundreds of simultaneous algorithmic calculations, which help the machine create human speech patterns, check them against its vast database of knowledge, and provide a most…
How to Make Your Company Smaller
If size mattered, dinosaurs would still be around. Truth is, the corporate veil of bigness and anonymity no longer works. If you want to be approachable, be less. This is a topic I’ve been addressing a lot lately. First, with a post called 21 Reasons to Stay Small. Second, with a post called 6 Ways to Stay Small and Win Big. And this week, my client at American Express…
A Young Artist’s Guide to Playing for Keeps, Pt. 5
You’ve chosen an uncertain path. You’ve adopted an inconvenient lifestyle. You’ve embarked upon an unconventional journey. You’ve felt the voice inside you growing more urgent. You’ve committed yourself enough so you can’t turn back. IN SHORT: You’ve decided to play for keeps. This is the critical crossroads – the emotional turning point – in the life of every young artist. I’ve been there myself, and here’s a list of…
NametagTV: Marketing Questions That Matter, Pt. 1
Video not working? Click here for Adobe Flash 9! Or, watch the original video on NametagTV. LET ME ASK YA THIS… How do you use questions to get ahead? LET ME SUGGEST THIS… For a list called, “10 Reasons Your Business Doesn’t Really Exist,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker,…
Why Facebook Isn’t the Cause of Your Divorce
My local television station recently started a new segment called, I’m Just Saying. They’re inviting St. Louis celebrities, public figures and leaders to share exactly what’s on their minds. My piece is called, Don’t Blame Facebook for Your Divorce. If you can, leave a comment or two after the video. The more traffic they get, the more they’re likely to hire me again for future pieces. Thanks! LET ME…
A Young Artist’s Guide to Playing for Keeps, Pt. 4
You’ve chosen an uncertain path. You’ve adopted an inconvenient lifestyle. You’ve embarked upon an unconventional journey. You’ve felt the voice inside you growing more urgent. You’ve committed yourself enough so you can’t turn back. IN SHORT: You’ve decided to play for keeps. This is the critical crossroads – the emotional turning point – in the life of every young artist. I’ve been there myself, and here’s a list of…
A Young Artist’s Guide to Playing For Keeps, Pt. 3
You’ve chosen an uncertain path. You’ve adopted an inconvenient lifestyle. You’ve embarked upon an unconventional journey. You’ve felt the voice inside you growing more urgent. You’ve committed yourself enough so you can’t turn back. IN SHORT: You’ve decided to play for keeps. This is the critical crossroads – the emotional turning point – in the life of every young artist. I’ve been there myself, and here’s a list of…
How to Protect Your Dream
You don’t need permission to dream. But you do need protection to make that dream a reality. Otherwise the vultures will destroy your seed before you have a chance to harvest it. Now, when I say “protection,” I don’t mean registering domain names, buying homeowner’s insurance or trademarking intellectual property. This is about safeguarding your vision. Let’s explore a collection of strategies to help you do so:1. Work without…
A Young Artist’s Guide to Playing For Keeps, Pt. 2
You’ve chosen an uncertain path. You’ve adopted an inconvenient lifestyle. You’ve embarked upon an unconventional journey. You’ve felt the voice inside you growing more urgent. You’ve committed yourself enough so you can’t turn back. IN SHORT: You’ve decided to play for keeps. This is the critical crossroads – the emotional turning point – in the life of every young artist. I’ve been there myself, and here’s a list of…
