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Here’s what branding isn’t: It’s not having a cool logo. It’s not dressing for success. It’s not self-serving competitiveness. It’s not converting yourself into a corporate clone. It’s not telling everyone you meet how awesome you are. It’s not endless self-promotion at the expense of others. It’s not getting ahead of people and moving up the ladder. It’s not memorizing some hollow, hackneyed mission statement. It’s not puking your…

Video not working? Click here for Adobe Flash 9! Or, watch the original video on NametagTV. LET ME ASK YA THIS… How many questions have you invented? LET ME SUGGEST THIS… For a list called, “27 Reasons People Aren’t Listening to You” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Entrepreneur, Mentor…

Commitment changes everything. Whether you’re starting a new relationship, moving to a new city, going full time with your business or devoting your life to a charitable cause, it’s amazing how many positive results occur when you cross that threshold. THE PROBLEM IS: Commitment is not a light switch. It’s not something you turn on when the room goes dark. Commitment is a daily demonstration. Commitment is a constitutional…

Not everything can be comfortably quantified. Yes, humans operate out of the need to control of their environment and actions. And they have a native desire to label, organize and make sense of their world. But some things can’t be proved by objective standards. Like the commonly used business phrase, “If you can’t measure it, it doesn’t matter.” How silly. How corporate. How left-brain. MY THEORY: What can’t be…

You’ve chosen an uncertain path. You’ve adopted an inconvenient lifestyle. You’ve embarked upon an unconventional journey. You’ve felt the voice inside you growing more urgent. You’ve committed yourself enough so you can’t turn back. IN SHORT: You’ve decided to play for keeps. This is the critical crossroads – the emotional turning point – in the life of every young artist. I’ve been there myself, and here’s a list of…

Authenticity is not a strategy. It’s not a parlor trick. It’s not a corporate initiative. It’s not a tactic you learn at a conference. Authenticity is simply what happens when you speak human. THE GOOD NEWS IS: When you speak human – and follow that voice without hesitation – everybody hears you. And when customers taste a trace of your humanity, they come back for seconds, every time. The…

Este Lauder once said, “Women don’t buy brands — they join them.” When I first heard that quotation, my inner geography changed forever. And I eventually came to a conclusion that has yet to be disputed: Good brands are bought, great brands are joined. Like my friend Jay Siefert, owner of Studio Element (pictured above). Because of his passion for fitness, health and human potential, clients join more than…

My favorite scene in Good Will Hunting is the following conversation between Matt Damon and Ben Affleck: “You know what the best part of my day is? The ten seconds before I knock on your door. Because I let myself think I might get there, and you’d be gone. I’d knock on the door and you wouldn’t be there. You just left.” “But instead, you’re sitting on a winning…

Good brands are bought — great brands are joined. Here’s what I mean: To join a brand is to connect with it on a visceral level. To join a brand is to engage with it on a human level. To join a brand is to unite with it on a personal level. Otherwise people are just giving you money. Today we’re going to explore a collection of ideas to…

“It’s not about the art – it’s about the person you become as you create the art.” That mantra rules my life. As an artist. As an entrepreneur. As an evolving human being. Especially this week, as I celebrate the launch of brandtag. This project is the most exciting, most risky and most remarkable work of art I’ve ever executed. Much of my inspiration for this project can be…