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A few years back, I wrote a post about sugar packets. At the time, Equal launched a campaign that printed clever slogans like “Ban the bland,” “In taste we trust,” and “Power to the packet,” on their packaging. They transformed an ordinary confection into a mini billboard. I still have the packets to this day. Better yet, my article was reprinted on dozens of popular blogs within hours of…

My friend Bill is a chiropractor. In the past five years, he’s sent over one hundred of his patients to the yoga studio down the street from his clinic, where he is also a student himself. The other day his assistant yelled at him for sending too much business away. He feared Bill’s patients would fall in love with yoga and never come back for another adjustment again. But…

I get hatemail. For wearing a nametag. To make people friendlier. I’ve had people start fights with me. For wearing a nametag. To make people friendlier I’ve received death threats. For wearing a nametag. To make people friendlier And only from men, too. I don’t understand this. Is it resentment? Jealousy? Animosity? Does a sticker threaten their sense of self? Oh well. Better to be hated for who you…

Next year is going to be the best ever for your business. But only if you enhance your company’s usage of the following three words: Knowledge, reassurance and conversations. Straight from my regular column on American Express Open Forum, consider these ideas: 1. Knowledge. The tendency is to hoard knowledge is a seductive one. It makes us harder to replace, enables greater leverage, increases promotability and gives us a…

I published my first book when I was twenty-two. There was no plan. No marketing strategy. No publicity campaign. No social media push. No finely orchestrated plan in perfect alignment with my personal vision statement and life purpose. I just handed out copies to every single person I knew. With one catch: Every copy of the book came with two free nametags. One for you, one for a friend….

LET ME ASK YA THIS… What’s your act? LET ME SUGGEST THIS… For the list called, “71 Things Customers Don’t Want to Hear You Say,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Author, Speaker, Publisher, Artist, Mentor scott@hellomynameisscott.com Never the same speech twice. Now booking for 2011-2012! Watch The Nametag Guy in action…

Screens are fine. But we can’t solely filter our lives through pixels. Not if we want those lives to matter. Face-to-face is making a comeback. Which doesn’t mean information is irrelevant. It’s just that contact offers an unquantifiable humanness that content can’t provide. Only face-to-face can you truly learn who you are. Only face-to-face can you truly discover how the world works. Only face-to-face can you truly resonate with…

“I just have so many questions!” I get that a lot. When people find out I wear a nametag everyday, they’re instantly curious about a number of issues. And I’m happy to oblige. Comes with the territory. I once met a guy in a jazz club in Hell’s Kitchen. Noticing my nametag, he asked me if I had just come from an episode of The Price is Right. Good…

The greatest gift you can give someone is to shove them over the wall. I remember the exact moment this happened to me. I was twenty-two years old. I was finishing the manuscript for my first book. I was working full time as a furniture salesman to make ends meet. I got a call from the president of a local Rotary Club. He asked if I could come give…

I often wear multiple nametags. One on each layer of clothing. Not just for consistency purposes, but also for safety purposes. It’s a dangerous world out there. Should I run into trouble, should I encounter somebody whose behavior is threatening, or should I confront an individual who needs to calm down, it’s always good to know I can simply open my jacket and say: “We got a problem here?”I…