The Profitability of Mystery

“I just have so many questions!”

I get that a lot.

When people find out I wear a nametag everyday, they’re instantly curious about a number of issues. And I’m happy to oblige. Comes with the territory.

I once met a guy in a jazz club in Hell’s Kitchen. Noticing my nametag, he asked me if I had just come from an episode of The Price is Right.

Good guess, but no. Even though I’ve always secretly wanted to be on that show. Just let me play one game of Plinko and I’ll be out of your way.People are enthralled by mystery. They never grow tired of things that invite constant interpretation. And our ability to fascinate them is a tremendous asset.

Like Houdini, we have to emanate an aura of delightful unpredictability.

We have leave the public always wanting more, wondering about our next move.

Never underestimate the profitability of mystery.

How mysterious are you?

For a list called, “10 Reasons (Excuses) You’re Not Blogging Yet,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Publisher, Artist, Mentor

“After investing in your mentoring program, I’ve become centered on who I am and what I have to offer. Now, I am attracting clients I want to work with. Life is great and I just wanted to thank you from the bottom of my heart.”

–Melanie Jatsek, Diet Busters

Rent Scott’s brain today.


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Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
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