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Over the years, I’ve done plenty of things for the wrong reasons. For the money, for the resume, for the attention, for the approval, for the applause, for the footage, for the material, for the achievements and of course, for the need to prove myself. But looking back, the experiences I’m most proud of, the projects I least regret and the investments that yielded the greatest dividends, were the…

Dreams weren’t meant to be sat on. They’re not eggs and we’re not chickens. When it comes to the birth of what’s in our hearts, time doesn’t always enable incubation. Sometimes it hinders execution. Sometimes patience isn’t a virtue. And sometimes what we think is strategic planning is just procrastination in disguise. If that’s the case, we owe it to ourselves, to our hearts, to take decisive action. To…

Confusion is expensive. If people don’t know what to expect when they come to your door, the organization will burn piles of money trying to reeducate, reassure and reaffirm people who they are. Smart companies start early. They build expectational clarity to buttress the transaction. That way, they create greater anticipation in the customer’s mind, capturing their imagination for what’s come. Icontact is a perfect digital example. The moment…

You’ve chosen an uncertain path. You’ve adopted an inconvenient lifestyle. You’ve embarked upon an unconventional journey. You’ve felt the voice inside you growing more urgent. You’ve committed yourself enough so you can’t turn back. You’ve decided to play for keeps. This is the critical crossroads – the emotional turning point – in the life of every young artist. And I’ve been there myself. Here’s a list of suggestions to…

That’s the beauty of face to face. We don’t need money, we don’t need a degree, we don’t need four bars, we don’t need a password, we don’t need a router, we don’t need an outlet, we don’t need a screen, we don’t need a keyboard, we don’t need a converter, we don’t need an app, we don’t need a headset, we don’t need anything, really. Real communication doesn’t…

There’s never been a better time to go our own way. Thanks to a throng of trailblazers, the indy ethic of not thinking commercial terms, not acting with mainstream instincts, is stronger than ever.   Instead of cropping our conscience to fit this year’s fashion, we can go against the tenor of the times. We can offer a little opposition. Finally, there’s no gatekeeper, no permission police raising a…

I once did an interview for a tabloid style business journal. When they sent a copy in the mail, I was excited to see that my headshot filled the entire front page. Having no expectation of getting that much ink, I called the art director to personally thank him. “Wow, nobody’s ever made my head the whole cover before.” And he said, “Nobody’s ever sent a high resolution photo…

Entrepreneurs are notorious for having epiphanies. Those moments of truth. Crucial crossroads. Irreversible explosions of momentum after which business is never the same again. As a business owner, I’ve had dozens of epiphanies over the years, from creative droughts to financial meltdowns to media tipping points, all of which changed me forever. A few years ago, I made a decision that, in hindsight, might have been the smartest sales…

LET ME ASK YA THIS… How consistent are you? LET ME SUGGEST THIS… For the list called, “62 Types of Questions and Why They Work,” send an email to me, and you win the list for free! * * * * Scott Ginsberg That Guy with the Nametag Writing, Publishing, Performing, Consulting [email protected] Never the same speech twice. Customized for your audience. Impossible to walk away uninspired. Now booking…

Today I stopped by the station to talk about brandtags. We focused on passion, making your organization more joinable and getting donors excited about your cause. Watch the interview here! LET ME ASK YA THIS… How are you making your mission more than a statement? LET ME SUGGEST THIS… For the list called, “21 Things I Learned While Spying on Myself,” send an email to me, and you win…