Put Your Customers At The Center

Your job isn’t to be an entertainer, it’s to be an enabler.

Instead
of forcing consumers to consume your content, why not provide more power
outlets and invite them to bring their own content?

In
so doing, you preserve customer control by creating tools that put them
in the driver’s seat rather than in the back of the bus. In so doing, you stand
out because the user
experience of your brand is completely customized, enjoyable and memorable. In
so doing, your customers find a place to hang their individuality at the
center of their own digital lives.

That’s what I would do.