The Time of Trial is Always

The amplification of effort has never been greater.


The time of trial is always. Everything matters, everybody’s
watching and everything’s a performance. And when we care, I mean really,
really care, and do so with daily consistency, we will see greater residual
value than ever before.


A single tweet sent out in a moment of caring can erase the
memory of every bad review every written. A single response to an underappreciated
user can earn hundreds of loyal fans in an instant. And a single interaction
with an angry customer can turn a moment of empathy into a movement of
millions.


Understand this wave, and you can ride it.



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Bio

Author. Speaker. Strategist. Songwriter. Filmmaker. Inventor. Gameshow Host. World Record Holder. I also wear a nametag 24-7. Even to bed.
MEET SCOTT
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