9 things people don’t care about

1. PEOPLE DON’T CARE … how good you are.
They care how good you’re going to help them become.

2. PEOPLE DON’T CARE … what you’ve done.
They care what you’ve learned, and how those lessons can help them.

3. PEOPLE DON’T CARE … what you can’t do.
They care what you CAN do.

4. PEOPLE DON’T CARE … what they hear you say.
They care what they SEE you DO.

5. PEOPLE DON’T CARE … what you do for a living.
They care what you’re passionate about.

6. PEOPLE DON’T CARE … if you’re having a bad day.
They care how you’re going to help them have a better day.

7. PEOPLE DON’T CARE … about price.
They care about value, convenience and risk.

8. PEOPLE DON’T CARE … about your company.
They care about the problems your company can solve.

9. PEOPLE DON’T CARE … about being apologized to.
They care about answers, solutions and resolutions.

LET ME ASK YA THIS…
What three things do YOU think people (don’t) care about?

LET ME SUGGEST THIS…
Post your list here!

* * * *

Scott Ginsberg
That Guy with the Nametag

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