How Much Humanity is Embedded in Your Work?

March 06, 2012 1:35 PM

All work is fundamentally human.

And when we identify the universal experience of
what we do, master the deeper humanity behind our work and embed that spirit
into the whole of our job, we truly have the greatest impact.

As
a writer, publisher, performer and consultant, I’ve worked with hundreds of
organizations worldwide, small and large, from lunch ladies to funeral
directors to pharmacies to landscapers. And every time I spend a day or two at
their offices, I learn something new about the humanity of work. I learn what these
people really do.

Recruiters,
headhunters and staffing professionals enable the explosion of human potential.
Nurses, doctors and healthcare
professionals give oxygen to people’s souls by allowing the dignity of
self-definition. Company and organizational leaders connect the duty of today
with the dream of tomorrow.

That’s what they really do.

Relocation specialists and moving companies unpack the contents of the
human heart. Anti-virus software
companies preserve the inalienable right of digital freedom. And insurance companies help people live
their lives free from fear every day.

That’s what they really do.

Coffee shops create a familiar, daily refuge for people seeking an act of
peace in a moment of chaos. House
painters enable the expression of individual humanity. And
professional networks and industry associations
build a network of human healing.

That’s what they really do.

And
that’s exactly why their customers, employees, patients, members, users and
readers love them forever.

It’s
the humanity embedded in their work.

Sell
that, and it won’t matter how bad the economy is.

LET ME ASK YA THIS…

What is the human side of your work?

LET ME SUGGEST THIS…

For the list called, “99 Questions Every Entrepreneur Should Ask,” send an email to me, and you win the list for free!

* * * *

Scott Ginsberg

That Guy with the Nametag

Writing, Publishing, Performing, Consulting